Description : Senior Specialist: Corporate Affairs (External Communications). Company : Transnet. Location : Parktown, Gauteng

This advert is open for application by external applicants.

Equity Statement :Preference will be given to suitably qualified Applicants who are members of the
designated groups in line with the Employment Equity Plan and Targets of the Organisation/Operating
Division.

Applicants that are interested in applying for any of the advertised positions must apply by registering on the Careers section
of the Transnet Internet. Please take care in completing all required details on the profile, and then apply for the position.

Alternative Application Methods: (Completed Curriculum Vitae to be submitted)

Post :

E-mail :

Fax :

The closing date is on 08.05.2023. It is the responsibility of the applicant to ensure that HR has received the application
before the closing date of the advertisement.

Note: if you have not been contacted within 30 days of the closing date of this advertisement please consider your
application as unsuccessful.

Any questions regarding the application or recruitment process should be sent in writing to
[email protected].

We urge all our employees, clients, members of the public and our suppliers to report any kind of fraud or corruption at
Transnet. Call the hotline toll free number: 0800 003 056 or email [email protected]

Operating Division : Transnet Freight Rail

Position Title : Senior Specialist: Corporate Affairs (External Communications)

Employee Group : Permanent

Department : Comm & Media

Location : Parktown

Reporting To : Head: Communication and Reputation

Grade Level : D

Reference Number : 50019314

Position Purpose:

To develop and implement a robust public relations and external communications strategy, in order to promote and protect

TFRs reputation.

To build and sustain relationships with key stakeholders across traditional and online media channels relative to the strategic

goals of TFR.

To ensure the development of content to communicate TFR initiatives externally.

Position outputs:

1. Lead the development and implementation of a proactive external communications and public relations strategy/ plan/

framework.

2. Strategic input into the Group Communications strategy.

3. Manage the flow of information between TFR the media and other interested parties such as industry bodies, customers,

parliamentary and government stakeholders

4. Manage media relations/media requests.

5. Content generation - writing strategic stories of interest that positively position the TFR Brand

6. Develop communications material including opinion pieces, press releases, fact sheets, website copy, speeches and

briefing notes for the media and executives

7. Liaise with journalists/media outlets and map their areas of focus against that of the organisation.

8. Coordinate media events and ensure media monitoring and analysis

9. Build relationships with key media contacts and identify and leverage off opportunities to proactively pitch brand and

corporate stories.

10. Ensure the development of content that will assist to communicate TFR initiatives internally and externally including

building a brand identity and online presence through the creation and dissemination of online multimedia content.

11. Lead and support the development of content strategies, managing content and dissemination, growing the Transnet

online presence and tracking feedback / growth with the production and multimedia team.

12. Evaluate the effectiveness of media programmes and enhance as appropriate.

13. Edit and manage content for various TFR platforms.

14. Provision of editing, reviewing and proof-reading support to the Corporate Affairs team as well as all other departments.

15. Use commercial and creative knowledge to translate strategic objectives into compelling creative articles.

16. Participate in the development, implementation and evaluation of corporate communications policies and protocols.

17. Measure brand/reputation equity on an annual basis

Qualifications & Experience:

1. Bachelor’s Degree or equivalent in Communication / Journalism and/or Public Relations.
2. 8 to 10 years relevant experience as a journalist or as a communications specialist in a corporate environment at least 5
years at a Specialist / Management level.
3. Requirement of trust and honesty in the handling of finances as per the National Credit Act Amendment 19
4. Willing to undergo Lifestyle Audit

Standard Job Requirements:
5. Driver’s license code 08
6. Travel as required and approved

Competencies:

Knowledge:

1. Understanding of the organisations business.
2. Knowledge of relevant legislation.
3. Knowledge of corporate governance.
4. Knowledge of Community Dynamics.
5. Understanding of organisations policies and procedures.
6. Knowledge of the railway environment.
7. Knowledge of media dynamics.
8. Knowledge of the global economy and markets.
9. Communications and social media trends.
10. Finance and people management.

Behavioural competencies:

Strategy & Sustainability
Strategic Thinking-Translates strategies into measurable goals and objectives to achieve the organisations vision.
Commercial Awareness-Keeps abreast of internal and external factors that can impact the business; is aware of
developments in organisational structures, economics and politics.
Innovating-Generates new ideas or solutions by thinking "outside of the box"; reviews current processes or systems and
identifies ways to optimise them.

Inspirational Leadership
Inspiring People-Inspires, motivates and empowers team members to do their best.
Managing Talent-Provides clear direction and sets performance standards/requirements for the team.

Leading Change-Manages and directs change initiatives.
Embracing Diversity-Manages and promotes equal opportunity and has an appreciation for diversity in the workplace.

Business Performance and Delivery
Lead Business Performance-Manages the business to be more efficient and effective.
Strategic Decision Making-Is decisive and takes full accountability for decisions.
Business Acumen-Understands and deals with various business situations using obtained knowledge and a broad spectrum
of expertise.
Analysing-Thinks systemically and is open to new approaches.

Relationship Management
Communicating Effectively-Communicates the business strategy and objectives in a clear and consistent manner.
Collaborating and Networking-Build wide and effective relationships with people inside and outside of the organisation to
help achieve the organisations goals and objectives.
Service Orientated-Leads by example; strive for a customer-centric culture where everyone acts with the customer in mind.
Persuading and Influencing-Identifies and influences key decision-makers using strong persuasive techniques and creates a
strong personal impression that leads to buy in from others.

Corporate Governance & Compliance
Leading Governance-Always work in the best interest of the organisation and aligns business practices to the ethical
obligations and good corporate governance.
Leading Safety Practice-Takes full responsibility for adherence to safety practices within the department.
Leading Risk Management-Drives and embeds sound risk management practices

Personal Mastery
Learning and Applying Expertise-Shows an openness to undertake activities to enrich and improve self.
Resilience-Perseveres and overcomes obstacles; faces challenges with confidence and optimism.
Emotional Intelligence-Is aware of own emotions and can keep emotions under control during difficult situations.
Vigour & Personal Drive-Accepts and tackles demanding goals with enthusiasm.

NB: The candidate must meet the minimum inherent health requirements of the job.

NB: No E-mailed/Faxed/Posted Applications will be accepted.